​Accountancy Tool Xero Passes 1 Million Subscribers, Doubles Down on AI


Ten-year-old cloud accounting firm Xero has now surpassed 1 million global subscribers, scooping up 300,000 in the past year and doubling subscriber numbers in less than two years.

The New Zealand Stock Exchange and Australian Securities Exchange-listed company, headquarted in Wellington, New Zealand, now boasts subscribers across more than 180 countries.

While Xero CEO and founder Rod Drury said surpassing 1 million subscribers puts his company in a comfortable position, the company is “just getting started”.

“Five-and-a-half years ago, at 50,000 subscribers, we asked shareholders to imagine our business at a million subscribers,” Drury said. “We invested for the long term to build a business and ecosystem to achieve those numbers. It’s very satisfying to deliver on that promise.”

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